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2nd January 2019

To: Members of the Council

Dear Member,

The Council will be organising participation of its member-companies in “Morocco Fashion & Tex” at Casablanca with active assistance and guidance of the Embassy of India in Rabat. The 4-day programme, which has been approved by the Ministry of Commerce & Industries, Govt. of India for 2018-19 under the MAI Scheme, will be held from March 28-31, 2019.

Profile of the EventThe 5th edition of “Morocco Fashion & Tex” is being organized  at Casablanca International Fair Ground by M/s. Pyramids International Group in partnership of Association Morocaine Des Industries du Textile et de I’Habillment (AMITH), which is the only Textile Federation in Morocco. This Fair is organized to give an opportunity to National and International companies of textiles & clothing and other industry-sectors to showcase and promote their exclusive range of products to attract leading buyers/importers – representing both National and International Brands, Departmental / Retail Chain Stores, Wholesalers, Agents & Distributors, Fashion Designers / Stylists, Producers of Garments, Industry-heads and those connected for identifying future suppliers of textiles to cater to their future requirements. Morocco Fashion & Tex contributed to the consolidation of the Moroccan expertise and its competitiveness for conducting business with international players with high standard of efficiency. This Fair has accordingly made Morocco an international reference for making the country an “Afro and regional Mediterranean Hub.” The Fair attracts professionals together from all sectors of textiles, leather and shoe industry.

The 4th edition of Morocco Style, International Fashion Textile Accessories and Machinery Fair, concurrently held during March 2018, were participated by 372 exhibitors from 13 countries including Spain, Portugal, Italy, Germany, Poland, Turkey, Egypt, Taiwan and Czech Republic. Top 5 exhibiting countries, which participated in the last edition of this Fair include China, Turkey, India, Morocco and Portugal.

Market PotentialTextiles & Clothing Industries & Trade, play a very important role in the economy of Morocco. Casablanca, the “Trade & Distribution Centre” of Morocco, is the gateway of North Africa to Europe. Morocco’s advantage is its proximity to Europe and its relatively lower costs of wages and the skilled manpower -- the majority of whom are women. As import of fabrics for converting into garments is exempt from tax, Morocco imports a high volume of fabrics for export of apparels. Morocco has become an important supplier of apparels via the Free Trade Agreements (FTAs) to both EU and the USA.

Morocco is a growing market for Indian MMF textiles, and during 2017-18, exports of Indian MMF textiles were to the tune of USD64.60 million. Yarn is the main product of exports with 77% followed by Made-ups with 11%, Fabrics with 9% and Fibre with 3%.

Though Morocco imported around USD 1.7 bn of MMF textiles from the global market during 2017, India’s share in its total import of MMF textiles was a meager USD 0.07 billion (4%).  Hence there is a tremendous scope for expanding the current trade of Indian MMF textiles to this market. India’s main competitors in this market are China, Thailand, Indonesia and Malaysia.

Publicity & PromotionThe Fair, being an International Event will extensively be publicized by the Organisers to ensure footfalls of potential Moroccan buyers to the above Event for discussing business with representatives of concerned exhibiting companies. In this regard, the Council will also carry out an exclusive publicity & promotion programme with the help of the Indian Embassy to ensure visit of buyers to the Fair. A reference list of buyers will also be shared with participants in advance from the date of the Fair to enable them to send direct invites to their prospective customers.

Assistance to ParticipantsSRTEPC will help its participants based on the following to make their participation in the Fair more convenient and effective:

  • To book hotel accommodation
  • To obtain visa
  • Providing a database of prospective buyers/customers
  • Giving a “Dossier on Morocco” – providing information about the Moroccan market of textiles & clothing,  useful hints needed by Business Travellers, among other inputs
  • A Fair Manual with details of the Event

Booth PackageBooth Package will be offered based on the following:

  1. For a 9 sqm booth: 1 discussion table, 3 chairs, 2 fabric-display stands (for fabric exhibitors); or 2 yarn shelves (for yarn exhibitors); or one fabric-display stand & one yarn shelf (for exhibitors of both Fabrics & Yarn); and Lights, Fascia-board & 1 waste paper basket.
  2. For a 6 sqm booth: 1 discussion table, 2 chairs, 1 fabric-display stand, or 1 yarn shelf (depending on fabric or yarn products), and lights, fascia-board, and 1 waste paper basket.

All the above furnitures & product display equipments will be provided based on the local availabilities.

Participation FeeIn view of the MAI subsidy given by the Ministry of Commerce, an amount of subsidized participation fee of Rs.1.5 lakhs (for a booth of 9 sqm) has been fixed against the actual cost of Rs.2.4 lakhs towards participation fee in the Fair.

In this regard, in order to enable very small member-companies to participate in the Fair, a  limited number of 5  booths of 6 sqm size have been kept reserved with a subsidized participation fee of Rs.96,000/-

Reimbursement of Cost of AirfaresBased on the modified MAI Guidelines of MOC&I, eligible participants will be able to claim reimbursement of cost of their Economy Class 2-way airfares, subject to the fulfillment of certain conditions. It may be noted here that eligible companies will be able to claim this reimbursement facility for only one representative of the company, who should be either a Proprietor, Partner or a Director. For more details, you may please contact the concerned person in the MAI Section of the Council.

Terms & Conditions :

  • MAI subsidized participation fee will be available to the eligible participants
  • MAI subsidized booth is available only for “One company-one booth” based principle. Any extra booth (applicable only for 9 sqm size) will have to be paid on actual cost basis.
  • Participation fee doesn’t include expenses like airfares, hotel accommodations, etc.  of  participating representatives
  • Participants will have to obtain their visa on their own, though the Council will facilitate their efforts by arranging SRTEPC Recommendatory Letters and “Note Verbale” from the concerned Indian Embassy
  • It is also hoped that all participants will make efforts to promote their participation by sending invites to their prospective customers/buyers in the market.
  • All participants must abide by the basic guidelines of the Organizers for participation in the Fair
  • Council proposes to select around 15-20 companies for participation in the Fair
  • Last date for receiving Application with full payment is 8th February 2019.
  • Any extra costs for additional requirements, other than those mentioned in the booth package, will have to be borne by participants on the basis of additional costs, which will be charged by the Organizers.
  • If any service of interpreters is needed, participants will have to avail the same with extra cost.
  • Participation will be accepted on “First-come-First served “ basis.

Cancellation PolicyCancellation of participation will be decided on the following:

  • 80% Cancellation charge, if participation is withdrawn just 7 days from its closing date
  • No refund will be available, if participation is withdrawn on any date thereafter

How to ApplyIn view of the above, those interested in participating in “Morocco Fashion & Tex” should apply to the Council immediately by sending the Application Form (download)” duly filled-in along with a Cheque/DD of Rs.1.5 lakhs (for 9 sqm) / Rs.1 lakh ( for 6 sqm) drawn in favour of “The Synthetic & Rayon Textiles Export Promotion Council, Mumbai”. In order to save time, you are requested to arrange to send your participation fee through RTGS transfer, based on the details given in the Application Form (download)

We look forward to receiving your confirmation of participation in the Fair.

Thanking You,

Yours faithfully,



Encl: Application Form (download)

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