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  • CCI AD FROM 5th April 2021

#local4Diwali, Buy Local Textile & Handicraft Products during Festival of Dipawali

To: Members of the Council

Sub: #local4Diwali, Buy Local Textile & Handicraft Products during Festival of Dipawali,

Dear Member,

Inspired by the clarion call given by Hon. PM, Ministry of Textiles has launched a social media campaign from today in order to promote local & handmade goods.  Let’s come together to show our support for local textile & handicraft businesses. Be it the humble earthen Diya, the desi drape, home furnishings like bed sheets, curtains or handcrafted goods that you gift your near and dear ones; this Diwali let’s make every purchase count. To encourage Diwali sales through weavers, artisans, local & small businesses please show your support on Twitter, Facebook & Instagram & use hashtag #local4Diwali.

Take a picture of your favorite article – be it clothing or a handicraft product you would like to gift or use at home for Diwali, tag the person you purchase it from, and go #local4Diwali. Let the trend begin from today, help support sales in these challenging times; your support will help resurrect many opportunities for those in need.

Members may kindly show support and be part of the national campaign.

Thanking you,

Yours faithfully


S. Balaraju
Executive Director

Date: 9th Nov 2020